To our kids, we’re four dads. In the world of toilet paper, we’re the founders of Serious Tissues.

We care about the world our children will grow up in. So when we discovered that around a million trees are cut down every day just to make toilet paper, we realised something had to change.

We started Serious Tissues to prove that everyday choices can make a real difference. Because, let’s be honest, the earth shouldn’t foot the bill for our clean bottoms!